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Posted by on in Sanders Sells!

If your company is actively involved in tradeshows, depending on your industry, you may be getting ready for a Christmas tradeshow soon. As you interact with potential consumers and clients by holding seminars, directly selling your products, or just chatting with those who are strolling by, it’s best to give them something to walk away with to remember you by.

coloring bookPromotional products are key in allowing potential customers to remember you and your company. When they walk away with something tangible, odds are they are going to think of you before thinking of someone who only spoke to them about what they had to offer.

Give these valuable people something functional like a tote bag, because odds are you won’t be the only one to hand out swag, and they’re going to need something to carry all of their goodies in! You might also consider a multi function tape measure.

Most likely, those who are attending a tradeshow might be looking to purchase large quantities of unique products. Having a tape measure handy is functional when making logistical decisions. Let them remember how helpful and handy doing business with you can be!tape measuer

Also, don’t forget about the little ones. Children are probably bored out of their minds when they’re being carried along to tradeshows. Give them something to entertain themselves by offering a coloring book and crayons imprinted with your logo, and let the fun begin!

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Posted by on in Sanders Sells!

Ahh Fall…. Pumpkin patches, football games, bonfires, and trick-or-treating. As we say goodbye to warm beaches, sunny pool parties, and summertime barbecues, events become more cool and cozy. Some of the most beautiful weather keeps family and friends outdoors together.

3031blackFall gives us the opportunity to revamp our closets with warm apparel for brisk tailgating days with fellow fans. You can bring your company promotion to life here by displaying its logo on fleece jackets, puffy vests, knit caps, or fol

ding chairs. You can also do this at bonfires or fall craft fairs, and hay-rack rides too!

Let’s not forget about those dark and chilly Halloween nights taking the kids trick-or-treating. It’s important to keep the little ones safe with so many goblins and ghouls roaming your neighborhood. Promote your company while encouraging safety by including personalized blinking clip-on lights, flashlights, or even hand sanitizers. But wait, don’t forget to include the candy!

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Posted by on in Sanders Sells!

Have you ever wondered why a pink ribbon symbolizes Breast Cancer Awareness? Let’s start by explaining why you most often see a ribbon in the first place. According to, Penney Laingen, the wife of one of the hostages held in Iran from 1979-1981, used a yellow ribbon to show support for her husband and other hostages. She was inspired by the 1973 song “Tie A Yellow Ribbon” by Tony Orlando & Dawn. Family and friends joined her in her efforts, and Americans today continue to use this symbol as a powerful reminder of the men and women who serve our country. Years later, after seeing the impact yellow ribbons had on communities, AIDS activists chose a red ribbon, “the color of passion,” to represent their mission. Soon, every charitable cause was sporting a ribbon. In fact, The New York Times declared 1992 “The Year of the Ribbon.”

pink eraselet 225x225Among the many charities and foundations utilizing ribbons, the Susan G. Komen Breast Cancer Foundation was one of the first to the movement. The foundation had been handing out pink visors to breast cancer survivors running in the Race for the Cure in 1990. A year later, after seeing the impact of the yellow and red ribbons, the foundation handed out pink ribbons to every participant in the New York City race. The Susan G. Komen Foundation made an event around the pink ribbon by incorporating it into the race, and were joined by Estee Lauder and SELF Magazine in their promotional efforts to reach further than NYC, causing it to make a lasting impact on breast cancer awareness.

All across the US not only ribbons, but the color pink, is widely associated with Breast Cancer Awareness. Allow your brand to take part in supporting the fight against breast cancer. Sanders Marketing gives you an array of options to choose from. Tote bags, customizable silicone bracelets, tumblers, ribbon magnets and fans…. all pretty in pink to support a spectacular cause.

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Posted by on in Sanders Sells!
Warm Up Your Promotions!

Spring has sprung! Winter hibernation is coming to an end, and we’re thirsty for sunshine, warm temps and a summer breeze. Everyone is ready to debut their newest summer clothing, pools are opening up, and we’re spending more time outside with family and friends. So why not shed a little sunlight on your logo this spring and summer? Let your brand be seen on colorful tumblers, sports bottles, sunglasses, flying disks and beach balls. And maybe some umbrellas for those rainy days!

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What do you get when you cross poison ivy with a four-leaf clover? A rash of good luck. haha!

If your company is taking part in any St. Patty’s day festivities, make others green with envy due to how well you design your marketing gear.

Whether you’re a company taking part in a parade, an Irish pub serving green beer and corned beef and cabbage, or a family taking part in Irish festivities throughout town, make yourself stand out with everything green. Green shirts, green pens, green cups, green bags. Don’t rely on luck to bring you business this time of year. Plan your marketing products to have the best reach for your consumers!

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Posted by on in Trending Today

Did you know that at the 2012 Oscars, the "Swag Bags" given away were worth $62,023.26, EACH? The swag bags included a $135 hand sanitizer, a $58 cake, and a $15,580 elephant back safari tour.

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Posted by on in Sanders Marketing

I recently attended my first concert by one of the most legendary classic rock bands of all time. I definitely felt like the new kid in town! This band has fans of all ages, and loyalty is nothing to be questioned. Walking by concession stands, bar areas, and restrooms was like walking through a history lesson of life in the fast lane. So many fans were rocking old concert t-shirts from some of the band’s first tours in the ‘70s, all the way to their most recent. I even spotted a few shirts from the individual artists’ solo careers.

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According to PPAI (Promotional Products Association International), promotional products are ideal for creating awareness among a selective audience. For example, a Southern Methodist University study found selective distribution of promotional products outperformed school newspaper advertising two-to-one.

Let’s take a moment to break down a few examples of sectors within our communities, and look at how each market influences what promotional products are chosen to be used.

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With the start of the new school year present and in full force, campus activities are just beginning. First sports games of the season promote school spirit. Philanthropies begin rushing new members. Campus organizations set out to boost this year’s involvement.

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Posted by on in Sanders Sells!

Summer Break is here!   The beautiful sunshine, warmer weather, lounging by the pool,the sound of waves at the ocean, boating on the lake, taking a hike or a bike ride, camping, family vacations, outdoor concerts, it all adds up to a wonderful time of the year.

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Posted by on in Sanders Marketing

62 sanders-marketing-avatar twitterWhen you give a T-shirt, you get a billboard.  T-shirts are great items for your employees and customers.  Attractive T-shirts with a good logo and tagline design can be very effective in your marketing.  They are a low cost promotional item that offer high audience reach.  The opportunities and benefits for building t-shirts into your marketing campaign are exciting.

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go button greenOn behalf of everyone here at Sanders Marketing Group, welcome to the launch of our newly redesigned website!   Our purpose for this update is to create the best service experience possible by taking advantage of the most current tools and advancements in technology. 

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building-toolsWhen you think of managing your employee store (with employees potentially all around the region or country), what comes to mindIt is a huge project isn’t it.  You have to consider purchasing, product selection, sizing,  inventory, ordering taking (staffing) and delivery.  And of course, you have to stay on budget.  Thank goodness at Sanders Marketing, we have all of this handled for you!

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Sanders Marketing Group has a new Facebook Page. We will also be intergrating our blog entries to post to this Facebook Page. We have also setup our Online Store to accept Social Login (Facebook Login) - which will allow you to register on this site with your Facebook Login. 

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Our experts can help. Whether it's a bag, drinkware, gifts for the office, watches, sport related products or electronics, we can help you select the perfect item for your needs that fits your timeframe and your budget. 

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