Did you know that at the 2012 Oscars, the "Swag Bags" given away were worth $62,023.26, EACH? The swag bags included a $135 hand sanitizer, a $58 cake, and a $15,580 elephant back safari tour.
Sanders Marketing Blogs
Quality Promotional Products Since 1919
According to PPAI (Promotional Products Association International), promotional products are ideal for creating awareness among a selective audience. For example, a Southern Methodist University study found selective distribution of promotional products outperformed school newspaper advertising two-to-one.
Let’s take a moment to break down a few examples of sectors within our communities, and look at how each market influences what promotional products are chosen to be used.
This is the time of year for all of those exciting trade shows! Everyone is enthusiastic about viewing the new products for 2013. Your potential customers need something to use for carrying all those new samples.
Move over Tangerine Tango, Pantone has introduced a trilogy of green for 2013! It’s always interesting to see what new fashion colors will hit the runways, influence accessories, pop into our home décor, and ultimately dominate our purchasing decisions.