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How Did The Pink Ribbon Begin?

Posted by on in Sanders Sells!
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Have you ever wondered why a pink ribbon symbolizes Breast Cancer Awareness? Let’s start by explaining why you most often see a ribbon in the first place. According to, Penney Laingen, the wife of one of the hostages held in Iran from 1979-1981, used a yellow ribbon to show support for her husband and other hostages. She was inspired by the 1973 song “Tie A Yellow Ribbon” by Tony Orlando & Dawn. Family and friends joined her in her efforts, and Americans today continue to use this symbol as a powerful reminder of the men and women who serve our country. Years later, after seeing the impact yellow ribbons had on communities, AIDS activists chose a red ribbon, “the color of passion,” to represent their mission. Soon, every charitable cause was sporting a ribbon. In fact, The New York Times declared 1992 “The Year of the Ribbon.”

pink eraselet 225x225Among the many charities and foundations utilizing ribbons, the Susan G. Komen Breast Cancer Foundation was one of the first to the movement. The foundation had been handing out pink visors to breast cancer survivors running in the Race for the Cure in 1990. A year later, after seeing the impact of the yellow and red ribbons, the foundation handed out pink ribbons to every participant in the New York City race. The Susan G. Komen Foundation made an event around the pink ribbon by incorporating it into the race, and were joined by Estee Lauder and SELF Magazine in their promotional efforts to reach further than NYC, causing it to make a lasting impact on breast cancer awareness.

All across the US not only ribbons, but the color pink, is widely associated with Breast Cancer Awareness. Allow your brand to take part in supporting the fight against breast cancer. Sanders Marketing gives you an array of options to choose from. Tote bags, customizable silicone bracelets, tumblers, ribbon magnets and fans…. all pretty in pink to support a spectacular cause.



  • Tonisha
    Tonisha Friday, 21 November 2014

    Hii ! I L ike your blog.

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