Sanders Marketing Blogs
Quality Promotional Products Since 1919
Variances Of Promotional Tools Depending On Organization/Business
According to PPAI (Promotional Products Association International), promotional products are ideal for creating awareness among a selective audience. For example, a Southern Methodist University study found selective distribution of promotional products outperformed school newspaper advertising two-to-one.
Let’s take a moment to break down a few examples of sectors within our communities, and look at how each market influences what promotional products are chosen to be used.
- Water bottles
- Bags/Book bags
- Hand sanitizer
- The list goes on!!
Spirit can be found not only in the schools, but in the communities. Athletic programs sell and give away anything from pom-poms to apparel to keep the spirit alive. Student organizations promote to raise awareness and participation. And with so much social involvement, a little hand sanitizer wouldn’t hurt (especially during cold season!) Sanders Marketing can even brand your effort to fight germs!
- Beach balls at summer festivals
- Coffee cups?
When it comes down to bands deciding what merchandise they want to sell or give away to promote themselves and their music, they need to have a good understanding of who their fans are. Any loyal fan loves to show off their great taste in music, right?! T-shirts are a staple to any band wanting to easily get the word out on who they are. Summer festivals aren’t summer festivals without a few beach balls bouncing around a crowd high on life, love, and great music. Also, I stumbled upon a band one night giving away coffee cups covered in their artwork and illustrations! How cool is that?!
- Recyclable tote/shopping bags
Fun Fact: Research shows that 39% of your customers are more likely to remember your name as long as six months after receiving a promotional product when the item has your company name, logo, or message imprinted on it.
- Coffee Cups
- Tote bags
- Drink tumblers
- Lunch totes
- Hand sanitizer
- Hats, visors, T-shirts for corporate recreational outings
- Desk clock
Now riddle me this: what has black or blue ink and most likely, you have no idea how it got in your possession? A Pen! I believe the most unsolved mystery is the case of “Where did this pen come from?!” Or the equally confusing case of “What did I do with that pen?!” Putting your logo on a pen is a smart move, because who knows where its journey will take it!
Promotion and advertising is a key part in everyday communication. As a person, as a business, and as a community, communication is key to building strong relationships. Sanders Marketing is here to help build those relationships.
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