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Variances Of Promotional Tools Depending On Organization/Business

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According to PPAI (Promotional Products Association International), promotional products are ideal for creating awareness among a selective audience. For example, a Southern Methodist University study found selective distribution of promotional products outperformed school newspaper advertising two-to-one.

Let’s take a moment to break down a few examples of sectors within our communities, and look at how each market influences what promotional products are chosen to be used.


Grade Schools/Universities

  •   T-shirts
  •   Sweatshirts
  •   Water bottles
  •  Bags/Book bags
  •  Hats
  •  Calculators
  •  Hand sanitizer
  •  Pens
  •  Sunglasses
  •  Cups/Tumblers
  •  The list goes on!!

Spirit can be found not only in the schools, but in the communities. Athletic programs sell and give away anything from pom-poms to apparel to keep the spirit alive.  Student organizations promote to raise awareness and participation. And with so much social involvement, a little hand sanitizer wouldn’t hurt (especially during cold season!) Sanders Marketing can even brand your effort to fight germs!


  •  T-shirts
  •  Hats
  •  Beach balls at summer festivals
  •  Pens
  •  Coffee cups?

   When it comes down to bands deciding what merchandise they want to sell or give away to promote themselves and their music, they need to have a good understanding of who their fans are. Any loyal fan loves to show off their great taste in music, right?! T-shirts are a staple to any band wanting to easily get the word out on who they are. Summer festivals aren’t summer festivals without a few beach balls bouncing around a crowd high on life, love, and great music. Also, I stumbled upon a band one night giving away coffee cups covered in their artwork and illustrations! How cool is that?!

Retail stores

  •  Fliers
  •  Pens
  •  Recyclable tote/shopping bags

Fun Fact: Research shows that 39% of your customers are more likely to remember your name as long as six months after receiving a promotional product when the item has your company name, logo, or message imprinted on it.

Professional/Corporate offices

  •  Pens
  •  Coffee Cups
  •  Calculators
  •  Tote bags
  •  Drink tumblers
  •  Lunch totes
  •  Hand sanitizer
  •  Hats, visors, T-shirts for corporate recreational outings
  •  Desk clock

Now riddle me this: what has black or blue ink and most likely, you have no idea how it got in your possession? A Pen! I believe the most unsolved mystery is the case of “Where did this pen come from?!” Or the equally confusing case of “What did I do with that pen?!” Putting your logo on a pen is a smart move, because who knows where its journey will take it! 

Promotion and advertising is a key part in everyday communication. As a person, as a business, and as a community, communication is key to building strong relationships. Sanders Marketing is here to help build those relationships.