I recently attended my first concert by one of the most legendary classic rock bands of all time. I definitely felt like the new kid in town! This band has fans of all ages, and loyalty is nothing to be questioned. Walking by concession stands, bar areas, and restrooms was like walking through a history lesson of life in the fast lane. So many fans were rocking old concert t-shirts from some of the band’s first tours in the ‘70s, all the way to their most recent. I even spotted a few shirts from the individual artists’ solo careers.
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According to PPAI (Promotional Products Association International), promotional products are ideal for creating awareness among a selective audience. For example, a Southern Methodist University study found selective distribution of promotional products outperformed school newspaper advertising two-to-one.
Let’s take a moment to break down a few examples of sectors within our communities, and look at how each market influences what promotional products are chosen to be used.