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According to PPAI (Promotional Products Association International), promotional products are ideal for creating awareness among a selective audience. For example, a Southern Methodist University study found selective distribution of promotional products outperformed school newspaper advertising two-to-one.

Let’s take a moment to break down a few examples of sectors within our communities, and look at how each market influences what promotional products are chosen to be used.

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color wheelWhen you are making choices, whether for personal or business use, does color matter?  I would be surprised if you said no.  Color is one of the strongest determining factors in the way we perceive things.

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